Level Online Strategy - Front Page News

Introducing GreenRenter.org

Lev — Thu, 17 Apr 2008 05:14:00 -0700

About a year ago, my wife Marti and I and our friends Pam and Rob were having dinner and a beer at a brew pub on Hawthorne. Pam works for the Portland Office of Sustainable Development and told about how she receives frequent calls about people looking for green buildings. This inspired her idea of developing a website containing a directory of green buildings. Marti and I were really excited about the idea, and the GreenRenter team was formed!

More information and our new site can be found at GreenRenter.org.

Drupal Camp PDX 2008

Lev — Sun, 11 May 2008 06:13:05 -0700

Just winding down from a great day at the first ever Portland Drupal Camp. This was an unconference in the barcamp tradition, put on the Portland Drupal Users Group. The group that put the show together did a really fantastic job. It was a free to the public, all volunteer event, and was organized better than many paid events I have been to. Hats off to Grant and all the other volunteers who clearly spent a lot of time putting together a great event.

Speakers include many local Drupal wizzes, including Matt Westgate, president of Lullabot and co-author of Pro Drupal Development.

I was a co-panelist with Dan Mendell about at a talk titled Drupal in business, pitfalls, concerns, features for the business owner. Dan is the President and CEO of NeutralSpace, a new company whose focus is experimenting with and deploying collaborative technologies. He have a great presentation about his experiences with Drupal as a business owner, in many ways concluding that while is a good platform with many features available out of the box, successful projects still require a great deal of planning and talent to get them done. I then spoke about running a consulting business based on Drupal and, I think more interestingly, the pros and cons of using Drupal as platform for a web startup.

Working on launching MomHub, GreeRenter, and Newsvetter (for a client) has taught me a few lessons about the latter, although none of those sites have scaled to the point where a platform decision might really start to hurt. The basic takeaway in my opinion is that Drupal is a great tool for getting the common tasks done in an elegant and flexible manner. These include things like a user account system and managing content postings. Having these tasks taken care of lets project teams focus on adding value at the top of pyramid so to speak, not on the basics that any site needs to have. On the other hand, a truly unique idea (at the time) like Twitter probably lends itself better to custom development.

Portland Web Innovators

Lev — Fri, 09 May 2008 16:19:59 -0700

This is WAY over due, but I've been meaning to mention a new site that I helped put together and launch for the Portland Web Innovators.

PDXWI was founded in 2006 to encourage discussions and collaboration amongst Portland's many multi-talented Web professionals. In addition to working the Web during the day, most of us also have side projects that fill the evenings. Sound like you? Come share it!

This has been one of my favorite professional development and networking groups since I first attended an event over a year ago. I had a hard time finding a group of people who are entrepreneurial, technical, independent, and creative. Many other groups also have a narrow focus, which is also critical to have, but being more of a generalist myself, I find this one appealing. Great job to Adam Duvander and Ryan Williams for starting it up.

The site was a very natural fit for Drupal, since one of the primary goals is to connect a community of users. We took advantage of an excellent theme called Deco. The site is in its infancy with many features to come, but please sign up and get involved in the mean time.

Level OS Helps Stoll Berne Launch New Website

Lev — Thu, 27 Mar 2008 16:40:53 -0700

Stoll Berne is a leading regional law firm,

Deeply rooted in the great Northwest and nationally recognized for outstanding work for more than 30 years, Stoll Berne has achieved extraordinary results for our clients through practical, strategic and tenacious representation.

Level OS partnered with Stoll Berne to develop an attractive and practical dynamic website. Some of the project goals were to convey the firms new image and intuitively present complex and related information such as cases, attorney bios, areas of practice and articles. We turned to Drupal for the job. It's amazing ability to relate different types of content using views with dynamic arguments sealed the deal. For example, if you look at an attorney bio page such as Steve Larson's, it automatically lists all of that attorney's areas of practice. And the article link will show a filtered of list of articles where Steve made a contribution. Additionally, combining Drupal's core capabilities with some contributed modules makes for a top tier content management system, allowing Stoll Berne administrators to control every aspect of the site, from the menu structure to creating pages and other types of content, easily through the web based administration tools.

Alex and Shannon Pasco of PaperRadish were my design partners for this project, and they did an amazing job. Above is a screen shot of the site home page. David Galyardt of Jetboy Studios did an amazing job developing the theme for the website. Thanks to everyone involved in the project!

SXSW 2008 - Day 1

Lev — Sat, 08 Mar 2008 09:38:38 -0800

I arrived yesterday at the much anticipated SXSW 2008 Interactive festival and conference.  The conference is one of the largest discussions of technology, design, and culture and I am very excited to be here.  While I came down alone, I am sharing a room generously offerred by Adam Duvander, my parter in MomHub Hal Newton is here, and Rick Turcozy wrote about the many other folks from Portland that are here.  The biggest challenge I now face is deciding what panels to attend - there are about a dozen going on at any given time.

Session #1: Filching Design

Discussion about the pros and cons of borrowing designs and ideas from other sites. The crowd was about half designers and half developers and, not surprisingly the developers felt it was alrigh to steal designs, and the designers code. Jarred Spool was in the crowd and pointed out that the panel was mincing concepts by confusing trademarks, patents, and copyrights. Hal later pointed out that the panel was fun and all, but really a bunch of designers playing lawyer

Session #2a: Contextual Web

Session #2b:e-commerce lessons from Zappos.com

Session #3: Keynote - conversation with Henry Jenkins and Steven Johnson

Session #4:Jason Fried - 10 things we learned at 37Signals

Evening Events

Frog Design opening party at the Mexican American Cultural Center.