I have had the great pleasure of working with the team at One Economy Corporation since last December on their exciting new venture, PIC.tv, the Public Internet Channel, a network with a public purpose. always on. What exactly does this mean? A snippet follows below, but you can visit the site to learn more.
The Public Internet Channel (PIC.tv) is a next-generation, public-purpose online network. It inspires, informs, and entertains, helping people live better lives.
The Public Internet Channel combines compelling programming with a launching point into relevant information that provides the opportunity for people to take action.
Everything on the Public Internet Channel is relevant, current, accessible and, whenever possible, local — and always with a clearly-defined public purpose. The Public Internet Channel shows real people in real situations tackling everyday topics, from health to money to living a sustainable lifestyle.
It also provides users with an interactive “Make It Easy” toolbox that gives people instant access to local information and the tools they need to take action based on what they learned. By providing this tool directly to all Americans, we hope to narrow the “information gap” that divides communities and provide a common space that crosses racial, gender, age, religious, geographic and political barriers.
The site features original and licensed video content, which is streamed from the Brightcove platform. The site itself is based on the excellent open source Drupal content management system and web application framework, with significant customizations, mostly at the theme level. Special thanks to Greg Spies of The Interactive Department for his work in helping to develop the Flash rotators in use througout the site.
I have been honored to be involved with this project and it is a rare opportunity indeed to get a chance to combine one's professional skills with broader goals. That, combined with the smart and passionate people I have had the opportunity to work with, has made this one of my most rewarding projects. As Dan Fellini, the project's producer put it,
Savor it, believe in it, and let it energize you forward. There’s work to be done, for sure. There always will be. But it’s important work and we’re up for the challenge.
The site is still in beta and currently requires registration, but I encourage you to spend a moment looking around and provide your feedback.